Cookies Policy
Last Updated: 19 September 2026
This Cookies Policy explains how showfrontza uses cookies and similar technologies on our website. As a Singapore-based provider of health insurance services, we operate in compliance with the Personal Data Protection Act (PDPA) and related guidelines from the Personal Data Protection Commission of Singapore. This policy forms part of our broader approach to protecting personal data collected through our commercial website.
Understanding Cookies and Similar Technologies
Cookies are small text files placed on your device when you visit a website. They store information such as your preferences, login details, or browsing patterns. Similar technologies include web beacons, pixels, and local storage that can access or store data on your device. These tools allow websites to remember user interactions over time, improving functionality for health insurance customers seeking quotes or policy details. In Singapore, if cookies collect personal data, the PDPA requires clear notice and consent where applicable.
Purposes of Cookie Use on Our Site
We use cookies to deliver essential health insurance services, such as maintaining secure sessions during policy applications and personalising content based on user location in Singapore. Cookies also support analytics to understand how visitors navigate our site, enabling improvements to user experience for products like medical coverage plans. Without these technologies, certain features like form submissions or targeted health plan recommendations would not function reliably.
Categories of Cookies We Deploy
Strictly Necessary Cookies
These cookies enable core functions such as secure login and navigation. They do not require consent under PDPA exemptions for essential operations.
Functional Cookies
Functional cookies remember preferences like language or region settings to enhance usability for Singapore users exploring health insurance options.
Analytics or Performance Cookies
These track site performance and visitor behaviour to optimise content, always using aggregated data to avoid identifying individuals without consent.
Advertising or Targeting Cookies
Used to deliver relevant health insurance advertisements based on browsing history, subject to explicit consent mechanisms.
Social Media Cookies
These integrate with social platforms for sharing policy information, activated only with user agreement.
First-Party Versus Third-Party Cookies
First-party cookies originate from showfrontza and support direct services like policy management. Third-party cookies come from partners such as analytics providers and are used for broader insights, always under contractual safeguards aligned with Singapore regulations.
Session Versus Persistent Cookies and Retention Periods
Session cookies expire when you close your browser and handle temporary tasks like shopping cart contents for insurance quotes. Persistent cookies remain for periods ranging from 30 days to two years, depending on purpose, such as remembering login for returning customers. Retention is limited to what is necessary under PDPA principles.
Data Handled and Purpose of Each Category
Strictly necessary cookies process device identifiers for security. Functional ones store preference data to tailor health plan views. Analytics cookies capture usage metrics like page views without personal identifiers unless consented. Advertising cookies handle interest profiles for targeted promotions, while social cookies transmit basic sharing data. All purposes tie directly to improving health insurance service delivery.
Consent or Exemption Basis Under Singapore Jurisdiction
Under the PDPA, strictly necessary cookies operate on a legitimate interests basis without consent. Other categories require affirmative consent via our site-wide banner. Users may withdraw consent at any time, and we honour do-not-track signals where technically feasible in line with local e-commerce expectations.
Managing Consent Through Our Cookie Banner
Our cookie banner allows granular acceptance or rejection of non-essential categories. Changes take effect immediately, and previous choices can be updated via a settings link in the footer. Withdrawal does not affect prior processing but stops future collection for opted-out categories.
Browser-Level Controls and Consequences of Disabling Cookies
Users can adjust browser settings to block cookies, though this may prevent access to personalised health insurance tools or secure areas. Popular browsers offer options to clear stored data, but disabling essential cookies could disrupt core site operations such as form submissions.
International Transfers and Reference to Privacy Policy
Some third-party cookies may transfer data outside Singapore for processing. We ensure adequate protection through contractual clauses consistent with PDPA requirements. For full details on data handling, please review our separate Privacy Policy available on the site.
Policy Changes, Contact Route and Further Information
We may update this policy to reflect legal or operational changes. The latest version will always appear here with a new date. For questions, contact us using the details on our Contacts page or reach [email protected] or 6788 1777. Our address is 75 Bras Basah Road, Income Centre, Singapore 189557. This policy ensures transparency for all health insurance visitors in Singapore.