About Us

Independent health insurance advice for Singapore

showfrontza was founded to give Singapore residents an honest, independent way to compare Integrated Shield Plans and health insurance riders — without the sales pressure of a single insurer.

Our story

showfrontza started when a small team of licensed insurance advisors in Singapore noticed how difficult it was for ordinary residents to compare Integrated Shield Plans on their own merits. Product brochures were dense, premiums varied wildly by age band, and most people only spoke to one insurer's sales agent before signing up.

We built showfrontza to change that. Today, our advisors work across more than 15 insurer partners to help individuals, families and small businesses in Singapore find health cover that actually matches their needs and budget — and we stay with them through renewals and claims, not just the first sign-up.

Diverse insurance team meeting around a table in a Singapore office
Our Values

What guides how we work

Independent Advice

We are not tied to a single insurer. Our advisors compare plans across Singapore’s major providers to find the right fit for you.

Straightforward Support

No jargon, no fine print surprises. We explain every plan, rider and exclusion in plain English before you commit.

Fast, Human Claims Help

When you need to make a claim, a real advisor from showfrontza is with you from notification through to payout.

Leadership

The advisors behind showfrontza

Portrait of a Singaporean Chinese businesswoman insurance advisor

Wei Ling Ong

Senior Insurance Advisor

Portrait of a Singaporean Malay businessman insurance advisor

Farid Rahman

Claims Specialist

Portrait of a Singaporean Indian businesswoman claims specialist

Priya Nair

Corporate Health Advisor

Ready to talk through your health cover?

  • Free, no-obligation consultation
  • Answers within one business day
Contact Our Team